Art directors, what sort of preparations do you do before a shoot? I’m talking about things that would be helpful down the line.

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Get more than you need. Especially broll. Truly understand the vision of your director and always be thinking of alt ways in and out of the video.

Dont eat too much during lunch on set.

Don’t go partying hard after the day unless it’s the last day. Call times are usually early.

Have a gameplan for who is covering what and always have a head on a swivel at the shoot and constantly collaborate and talk.

Don’t be afraid to speak up and communicate your thoughts as the shoot is happening with the producer or director if you’re with them on the shot.

Pay attention to the details. The props. The set design ideas. The wardrobe. BEFORE you land on set. At set double check everything.

Make sure the art department is blocking out all IP logos (I.e. Nike swoosh on sneakers). Nothing worse than losing a shot because it was missed and now rotoscoping will cost too much.

Prepare alt lines for the reads. If timing permits always to try cover things diffferntly or more naturally.

Best of luck!

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Get options and alternate takes. Get what you need first on the shotlist, and then get the stuff that is funnier, cooler, and interesting.

Go through rehearsal with the director. Get on the same page.

Be concise with the notes.

Respect the timeline.

Be thoughtful when delivering assets for the editor, digi-tech, and those doing post work.

Bring a blood pressure cuff for yourself.

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Always shoot wider.

Always know your crops and extreme crops and copy placement for stills.

Take notes of the little nitpicky things in PPM then make yourself a cheat sheet with all the shots and little notes. Print it and bring it on set with a pen.

Mark client selects on set. Write down take numbers and take notes. Write down retouching notes and anything for finishing. You think you’ll remember it but trust me you won’t, always write it down for yourself!

Get to set 10 min early and make your producer intro you to everyone if you don’t already know them. Be extra nice to the prop stylists and set designers, and extra nice to the PAs.

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