As a media supervisor with 4.5 years of experience, what has the better trajectory: go to another agency for an AMD role or go in house for a Digital Marketing Manager role?

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I can’t tell you for sure, but to me, either one could be the next step in a great trajectory if you’re talking about telling a good career story. It’s all about how you sell it. The other part of that career trajectory is how much you think you’ll learn in each role, and how motivated you’ll be to work hard and show more success. If the in-house role has a really limited scope (for example, just running paid media with a small budget, but you don’t run the site or email), or if the culture is one where you can’t take much initiative, you might find it harder both to do exciting work that helps you grow and that you can point to when you apply to new jobs. Or on the flip side, if you have a fair amount of autonomy, you could do really cool stuff there and show an impact. Similarly, as an AMD, you could have a great team, great client, and an empowering boss leading to great work and the chance to learn and grow, or a dysfunctional team and client relationship leading to just putting out fires non-stop and feeling demotivated.

But my point is... on the face of it, if both look exciting to you and you can see yourself doing and learning and growing in either one, then either one could be a great move. It might be more manageable to focus on which of the two gets you more excited just on its own merits regardless of trajectory, since both can easily demonstrate a positive trajectory whenever you start looking for the next thing.

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Thank you very much for your thoughtful input!

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Think about what will fulfill/make you happy right now and maybe in the next couple of years.

Living in the Bay Area is expensive although it might have dropped a little recently. But still, do you think you will be truly happy with making the same salary for a few years? Bc non profits rarely give out promotions unless you were able to bring in some huge donation for it. Is this nonprofit something you really believe in?

Thinking about what makes you happy right now is very important bc it will affect your career and life decisions going forward no matter what people say. Even as the economy recovers, the effects will still linger for all of us career wise to some extent.

You might make a decision then not be happy/regret it and then get desperate trying to find another role and then make a hasty decision putting you into this vicious cycle where you think you have to try and play catch up.

Don’t think about that you will be missing the boat getting or left behind, there will always be plenty of options for your career wise. Just think about what will make you happy and feel motivated waking up each day and what is truly important to you right now.

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Thanks so much for your thoughtful input. Not being worried about missing the boat resonated with me.

As someone who was client side, for a "good client"... Who had "in house expertise", I'd reccomend not going client side. Your brain will turn to mush. My experience is that the type of people I work with agency side are more critical and creative, which I was struggling to find both as a brand manager and with the in house team I worked with.

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Thanks for sharing your experience. The nonprofit is something I’m passionate about, though yes a big concern of mine is the scope of what I’d actually be able to influence, which seems small.

For additional context, the agency is somewhat highly regarded and the company is a smaller nonprofit. The nonprofit job would not come with a salary increase, but in-house Marketing Manager experience could make the jump to a tech giant easier (I’m in the Bay Area). Should I make the jump now for in-house experience at low pay with a switch to tech in the future, or make bigger bucks as an AMD early in my career and see what happens later?

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