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Honestly never, really. More often than not you’re the first one to get dunked on when things go wrong and the last one to get invited to the splashy awards shows.
The very clients who require the most handholding and make you work late into the night to keep the ship stable will be the same ones who openly question the value of your hours vs. those of practically all other departments. At the same time, your agencies will want you to bill at 150% utilization.
As margins in the industry shrink, even as you get more senior, your teams will grow smaller and you’ll lack critical support to do the execution part of projects so you will always have to be heavily involved in execution, but at the same time your agency leadership will expect you to do more strategy than your actual strategist. They will come down on you if you can’t play strategist, but will let your actual strategist off the hook if they claim the exact same reason.
You’ll get paid more, but you’ll live in perpetual fear of losing your job because you realize financially embattled agencies would love to save part of your salary by having someone more junior in your role, who they can pay less. Particularly as you approach middle age, this fear gets stronger, and only more acute after you do those things like buy a house and have kids.
It’s some pretty thankless stuff, all told. If you’re young, honestly, claim the benefit of time being on your side and switch careers. Get into an industry that’s growing instead of declining.
Sorry to be so sour on the whole thing, but two decades in, this is my honest POV. But I’m a focus group of one here. I’d welcome anything to counter it.
I've never seen it described so well. Thank you for this.
Idk, from what I've been told by my friends who do account management, it's super easy and the pay often outpaces creative. Not trying to be inflammatory, just what I've been told. I suppose all that changes pretty fast if you have a nightmare client though.
Gotcha well then DOPE and I sure as shit hope so hahaha