Client: We need to speak to Millennials and Gen Z. But make it appeal to everyone.

Me: mAke iT aPpEal tO eVeRyOnE

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AD1, I think you missed the point

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“Who is the target?”
“Anyone 18-54 who uses a smartphone."

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Whatever you do, stick a dog in it. 🐕

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lmao

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Where is my admin.?!

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So, find a solid human truth that applies to the product and work your concepts from there. Cast cool looking younger people, but avoid slang and jargon

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