Currently in paid search but am very interested in learning about programmatic. Has anyone made the switch? How would you compare working in SEM vs programmatic?
Any suggestions on how I can jumpstart the learning process to help get a programmatic role would be appreciated!

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I would imagine you'd have to start by beefing up your tech skills (AI and machine learning in particular). I haven't checked yet, but I'd be willing to venture a guess that there are some decent courses on Udemy and the like.

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That is a bit of a jump. Do you already have coding skills? You hoping for an internal jump or plan to look for a new company to work at?

funny

Coding is not required for programmatic. In fact, the jump from search to programmatic is not crazy. Similar concepts - managing bids, optimizing frequently, looking at performance in the UI.

Could you get your feet wet with internal programmatic teams? I’m sure they could use some help since it’s more labor intensive. Otherwise I’d maybe start with buying display/video in Google Ads (assuming you do search there already)

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Curious to hear what others have to say! Programmatic systems are getting more popular by the day.

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I would recommend the trade desk learning tools. You learn a lot from the training videos they have about their own dsp.

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Yes, The Trade Desk Edge Academy is great. I also recommend it.

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