Data & Analytics in Advertising

Director small client to VP flagship client, internal move after less than a year. Going from leading a team of 4 to one of 20. What’s a reasonable ask as a percentage salary bump?

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Congratulations!! Seriously, I in today’s ad business, you have just received one of the rarest gifts - a legitimately large opportunity. So many good folks in every discipline are trapped on smaller or project based accounts, or pounding the pavement for new business. Actually, I’d wait for 6 months, get some victories & show that the bigger stage fits you like a glove, and THEN discuss a sizable raise.

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A big one. Don’t sell yourself short.

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