Do you notice a difference in clients that are female vs male? It’s a well known fact that women get scrutinized a little more, especially as they get older. And corporate america is kind of a boys club (easier to fail upwards). I have a crazy theory that women may push for safer work a little more often because of this.

I know there’s many exceptions and i’m making broad generalizations. Also pardon me speaking in gender binaries, it’s just for the sake of brevity.

likefunny
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There are over 300,258 marketing managers currently employed in the United States. 55.6% of all marketing managers are women, while 44.4% are men.

https://www.zippia.com/marketing-manager-jobs/demographics/#

That being said, I would be careful with generalisations and theories like this. The average tenure of a CMO is 18 months, both with men and women. CMO’s choose safe work because of job security and economy, not because of their gender.

likesmart

Marketing managers don’t have final say when big budgets are concerned. My favorite ideas have been approved by the marketing or brand manager and then killed by the CEO or some people in a far away global office.

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Best client I’ve ever worked for was a woman.

But I think the rest of em were all about the same regardless of gender.

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It’s funny, most of my clients have been women. My worst client happens to be women, but their bosses are two guys that have been historically for many years kind of insufferable. So maybe there’s so many other factors that my theory is just too small of a piece of the puzzle to matter.

By far my worst and most risk-averse clients were men. Best clients have been a mix.

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