Does anyone else experience bouts of creative apathy after going brand-side?

Big, meaty campaign ideas are either given to our agency (understandably so) or wither away from poor internal management.

Obviously happy about my hours and salary, but working solely on sales collateral is a slog, man!

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Is it an age thing? Because I’ve been at it 24 years, the first dozen at agencies, the last dozen in-house, and I have no desire to go back to an agency. I miss the agency bar 20 feet from my desk, but that’s about it. The meaty campaigns just sound exhausting now. But as I read what I’m writing, I hear how old I sound.

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It’s either khakis or ripped jeans.

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Pants? In a pandemic?! 😂

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Sorry to hear. That and corporate politics is why so many of us have gone back to agencies.

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Totally. I haven’t worked on a true creative campaign since I was agency side. Here, everything is in service of performance marketing.

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Yeah the in house work tends to be more lower funnel, less conceptual. But that doesn’t mean you can’t change it. Recently we’ve been crushing some smaller campaigns creatively and impressing the people who decide what goes external and we’re bringing more and more in house.

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