Does anyone have a clear answer on why so many layoffs? Besides the “agency model is dead” crap. Is the economy bad? Are the other Industries laying people off too? This is getting scary.

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Google "where did all the advertising jobs go?" In The Atlantic. Most of the freelancers I know had a really crappy 2017, everything slowed down way before the Nov layoffs. To everyone saying the freelance market is strong--count yourself lucky.

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AD1 this is going on for 10 years already. Not so fresh. Now, even super skilled and equipped creatives are getting let go. It looks is something else. Maybe is not that bad, like SAD1 said. But I’ve been here (USA) for 7 years and I’ve never seen that many layoffs.

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@OP Prefacing your post with “don’t tell me the industry is going through seismic changes” sort of answers your question. I used to be priced out of post production software, now that shit comes with my Adobe subscription. That tells you something right there.

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The agency model is bloated and everything is contracting. If you haven’t noticed a Senior AD used to sketch things and hand off to huge teams, now ADs do their own After Effects work on some places. Compounding that problem, agencies used to be instrumental in placing media, now clients can just buy it themselves. Media is where all the money used to be made, not creative dept.

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It’s bad. Industry is shrinking and doesn’t look like it’s gonna grow again. Fundamental shifts.

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The economy is very strong. It’s profit levels and increased project orientation of industry as well as loss of those projects to other industries (consulting, tech shops, Facebook google and others) driving this. We don’t own the data, so we can’t own the future

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Lots of accounts in review, lots of end of year budget shifting. Some places are probably feeling the metoo heat a little bit from clients. Can’t say that it really looks that bad in relative to other years. The calls for freelance are still coming, agencies are still hiring

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I could be wrong, just didn’t seem to be an abnormal amount of layoffs based on trades alone. But I agree with AD 1 the way talent is valued these days is definitely changing

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AD1 don’t get me wrong. I know you’re right. But the problem seems dipper. This metamorphosis should happen along 2 years. But the layoffs happened from November to now. In 3 months we had close to a thousand people (I’m guessing) let go in our industry. Maybe it’s a coincidence where a bunch of stuff happened at the same moment (new year, me too, new agency models, etc...).

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Nothing has changed there just wasn’t a good social outlet to expose as much. Couldn’t do it on other sites because there was no anonymity.

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The internet! People can research choices in calm silence and don’t need an ad to tell them what to buy anymore.

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You hear about the layoffs, the agencies that are hiring are focused on getting the work done rather than publicly patting themselves on the back. Business is good.

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Agencies just have a lot more competition these days: full service production companies, entertainment agencies, tech companies, in-house client agencies, brand consultancies, MCNs, etc, etc. Bad news for ad firms but good news for all of us. More choices. Which I find to be equally exciting and overwhelming at the same time!

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Much worse than other years. It’s because digital has devalued the work. There’s no money in it. And big agencies are too slow and layered to change fast enough.

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The shift to digital has been happening for 15 years. If an agency hasn’tadapted by now, I don’t think layers are its problem…

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I haven’t been doing this for very long but there are always big ebbs and flows. The industry changes a lot. Right now is another big change, a lot of stuff going in house. The only real means for survival are to be the best creative you can and always keep a nest egg. It might also simply be that lots of agencies are more comfortable using a larger number of freelancers. Less churn, less politics, etc. because the freelance market it still pretty robust. Not saying I’m in love with the gig economy coming to advertising just thinking out loud

Definitely a drop off at the bottom of the freelance market, but it’s always been a very feast or famine corner of the industry.

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