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Does working in a specific category limit my future career options.

I’ve taken a role at a large agency and am dedicated to a certain account in automotive, in a strategy role.

I’m interested in more lifestyle brands, and would love to go brand side in the lifestyle, music, or more cultural space.

Am I shooting myself in the foot by working strictly on an automotive account as a mid-senior level employee? Will future agencies and/or brands out of that industry pass on me because of

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Posting as :
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You are currently posting as works at

I don’t see current category as a make or break for getting hired to work in a new vertical, but i suppose part of that depends on the hiring manager and how much in-category experience they’re looking for. Transitioning from, for example, pharma or B2B would be harder, but not a deal-breaker by any means.

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Category is fine.

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(got cut off, whoops) - my category concentration, or is my strategic skillset more important than my category experience.

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