Facebook seems to be hiring all of the good CDs and basically shelving their talent in these "creative strategist" roles. No wonder good creative talent is hard to find these days

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Still not sure what they do.

They put decks together to try and sell Facebook ad products to agencies and clients.

Yep. They're salespeople.

Why then even bother hiring CDs?

They hire planners too. Half the time I think they hire CDs just as people who can make pretty decks.

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