"Getting In" to Advertising from PR?

I'm A CD at a (small but known-ish) PR shop. I do ad agency things every day, but I am not completely "in" the ad world bubble, I feel. Just beside it.

When I started here (5 years ago) this felt like a competitive advantage, but now the industry has caught up and I've decided I really should just be at a "normal" ad agency. Tips?

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Posting as :
works at
You are currently posting as works at

Just curious how you think we’ve “caught up”? Not used to hearing how our industry is doing anything right.

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Find traditional agencies doing interesting PR-adjacent work and try and come in as an expert at PR. Example: Mullen has a PR wing.

Stay in PR!!!!!!

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