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You can do both. Create an employer brand for a company and u get the combo.
If that's what you enjoy, do it. 72 has a good track record of letting people move where they fit best. Just be persistent, worked for me :)
I've seen both account directors and project managers make the shift. Some after having kids, some were just made for it. All never looked happier to me. From the other side, I always respect HR and recruiters who have done hard agency time in another role. They have broader perspective and grill you a bit harder.
The recruiter at my last agency started as an AD. Talent manager did too. They both said they were much happier in that role than they were on the front lines.
Go for it, but know that once you make the switch, it may be harder to go back.
If you find joy in it, do it. No brainer.