Have had a couple analyst interviews at tech companies where they have "case studies" asking me to walk through designing, testing, and measuring impact of new feature. Not sure what kind of analysis this is called and was wondering if anyone has good resources/tips for prepping. Thank you!

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It’s essentially product analysis - a rapid walkthrough of feature ideation, experimentation (which is core to tech companies), and impact assessment (biz metrics)

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Sounds like product manager type questions, except the last one (although PMs do typically also do their own analysis on this) which is easy and should be done through data analysis and you can walk through the type of analysis you would do and data you would look at for measuring the impact

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I’d learn what an A/B test is, how to set one up, and how to read it, and also what a pre/post net of control test is. Two pretty common product/marketing test setups

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