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What will be the in-hand for this offer?

hello fishes,
need some advice.
my current ctc is 16 with 5.6 years of experience. I was a contract hire and parent company wants to hire me.
company is service based company.
my current title is senior analyst but they want to make me manager.
they are skipping tech lead and team lead positions.
they are ready to change 5 days working from earlier 6 days working.
they are asking me my expectations.
we are on client location and there is no one above us. Also team is not technically sound.FSS
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I would first ask if they have a budget in mind, even if it’s a ballpark figure. They’d probably refuse at the start so I’ll send them a SOW to start negotiating. The SOW would have tangible deliverables (industry research - 10 competitors, 5 audience personas, channel strategy etc). I’d keep in mind how long it will take me to do each one and work out my costs. I’ll give them an overall budget that’s higher than my output.
The client will come back and say that it’s too expensive and give you a more realistic budget. You can then go back and adjust the SOW accordingly. Instead of 10 competitors you’d look at 5, instead of 5 personas you’d map out 3 etc.
you’re all awesome! thank you very much!