Hi! I am looking for a program in Marketing Analytics with heavy content of programming, modeling, customer behavior analysis, etc. not only theoretical but also hands-on analytics tools. Do you have any good recommendations? Just to clarify, I am not looking for a Data Science program, I would like a program very focus on Marketing

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In general, marketing analytics programs are going to be less data intensive and less technical than a data science or data analytics program.

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^^ I second this. How technical are you looking to get? Are you looking to move into marketing?

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Take a look at Texas Tech as they have a masters. Seems heavy in stats and modeling though you may have to supplement your own programming experience but everything else seems to be present. Good luck!

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Thanks!

Wharton is executive Ed had a good analytics program but don’t know how hands on it is.

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