How do I break into the world of product marketing without direct experience? Any tips?

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I took a few product marketing courses online and then just ask the current product marketing manager a ton of questions and started taking on some of the responsibilities. When she moved onto a new job, I talked to the owner of the company about letting me train under her and sort of fill the role until someone else got hired. I ended up just sticking around because I was good at it and the rest is history.

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I will say, this was for a small software startup. I doubt something that could've happened in a corporate structure, though it's possible I guess.

Try applying for internships or shadowing roles. It doesn't hurt to ask if you can shadow or intern for free at various companies just to gain experience. I did this when I first started in the field, and it really helped because I was able to develop a relationship with people there that vouched for me when I got my first job offer.

Join PMA tons of resources and helpful people. Must of us are on that page

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