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How does one make a switch from account executive to account management? I was recently asked in an AM interview how I would go about from managing 10 clients to 75 clients. I would love the feedbacks for AMs in here.

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Anywhere that expects you to manage 75+ clients is a no from me dawg.

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Yes and...?

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“I’d hire 74 account executives :) “

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I guess i can outsource every 5 accounts to virtual assistant in South America or India. Lol

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I’ve been in advertising for 20 years as a creative and I never knew there was a difference between account executives and account management. Can anyone succinctly enlighten me on the difference?

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In some companies now, they have separate account executive and account managers. The AE will do the initial deal closing. Then the client is passed on to the AM to manage, grow, and upsell. While in some other companies, you can have a full cycle AEs that set up meetings, close deals, and manage the on going clients, too.

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That’s a terrible hypothetical situation 😬😬

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Are you trying to stay with current company? I would run. From what I’ve heard from Effectv employees that role will not really come out ahead.

Hopefully this new structure works .... lol

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