How much does company name/brand matter on a resume? I’ve worked for mid size firms my entire career (5 years) and as I’m thinking about jumping to a new company (stagnating salary) I’m wondering what firm would be best for me to pursue a role at. I’m between Microsoft and a lesser known consulting firm (but has 2B in revenue and is on the best places to work list) that I personally think aligns better with my values. Any advice? Good fit or name brand essentially

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As someone who climbed from small nothing companies through mid tier to larger orgs over my career, I have had a lot more options with larger brands on my resume. With small logos I always had to justify my existence and worth to recruiters

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OP, the jump from small to medium was a combination of luck and hard work. I tried for a long time to break out and submitted tons of applications (probably a couple hundred). Eventually there was a hiring manager who I clicked with/had personal similarities with and that lucky coincidence is what got my foot in the door.

The jump from medium to large was easier but still not fun. I got more interviews at larger/higher paying orgs and eventually got two offers simultaneously and accepted one.

Once at a large org, especially in the 2021 economy, I was beating recruiters off with a stick. Eventually I caved and came to EY.

Brand definitely helps you pivot to prestigious roles down the line, as long as the roles are comparable.

This is probably a bad example - but don’t go for a basic data crunching role at Microsoft compared to a ML data science role at smaller firm.

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Seems like a good plan. All the best!

if you're 5 yrs in you're probably fine, brand matters more early career

Microsoft vs Consulting? Doesn’t make sense. They’re not comparable. What role in Microsoft?? And what are your drivers? Comp? Lifestyle? City???

Gotcha, thanks for the answer. Unfortunately it doesn’t seem like that’s common in tech implementation consulting, unless it’s just my firm. I see big 4 firms do have Microsoft consulting practices but I’m not sure if their MS consulting practice follows the same hierarchy model as the traditional strategy consulting where you can make partner

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