How often do you check credits to make sure a creative worked on something? Knew a guy who put 2 campaigns in he didn’t work on and ended up getting a massive promotion and raise at R/GA.

likeuplifting
Posting as :
works at
You are currently posting as works at

☝️ please let me know who this JR is so I don’t hire him / her

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Great question! I've seen my work in the book of a Jr Copywriter who wrote the 6 words to accompany the social post of the work. #ad He also had all the awards I won and a nice new job to boot!

likefunny

I worked with juniors who were the driving force behind award-winning work and saw how seniors then took more credit than they should have.

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CD2 returning all books means one person, maybe the true owner of the work lost out, no?

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There’s really no way to “check credits” on work in a book, but if the work is highly recognizable and/or awarded, and I think the candidate might be embellishing their level of involvement, I dig deeper on it. I’ll also just come out and ask exactly what their role was. If it still seems fishy and I know the other creatives on the work, I’ll reach out and ask some questions. As in most industries, there’s going to be cheaters, but hopefully they get weeded out/found out over time. I’ve had a few instances where someone on the interview team saw a candidate’s book and threw a red flag on the candidate’s level of involvement.

likesmart

Was helping out our creative recruiter and was looking at physical portfolios she had in her office. As we were sifting through the books, we found 3 creatives from different states and agencies with the same work samples ( they also had write-ups on how they conceived the work blah, blah, blah). We instantly knew someone or all were lying so we promptly returned their books.

This stealing of work is rampant in our business. #Sad

likehelpful

Also, to be fair, everyone with work in their book isn’t claiming that they were the CD or anything. I have projects that I worked on when I was a sprout that I’m proud to have been part of. I just always list my role at the time and am honest about my contribution. If someone is naive enough to think a junior copywriter was the driving force behind an award-winning campaign, I see no problem with taking their money. 🤑

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This is what I hate, people who cheat that way seem to get ahead in this day and age that being honest is a weakness now.

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You always know when you make people talk about the work in person

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@Goodby - Yeah probably, but who is gonna say they lied?

Any recruiters in da house?

Are we talking about that McDonald's M/W flip thing that every person has worked on for the past 4 years but only a handful got credit for? 😂

I don't know if there's actually a way to avoid it happening.

The only consolation is that the people I know of that did it have been found out pretty quickly, and have been the first ones out the door when layoffs happen

As long as we're submitting integrated campaigns for awards and have different teams working on different parts of it you can't really stop it.

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