I am interviewing for a GCD role at a PR company. I come from the ad agency world. What do I say when they or someone says I don’t have in house PR agency experience.

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Posting as :
works at
You are currently posting as works at

I would highlight any social and any “earned”experience. Also, any nimble work that took advantage of a moment in time and moved quickly. Brand activations, experiential - even episodic content can all be relevant too. PR agencies are often working in conjunction with creative agencies to highlight & amplify 360 work and paid media.

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That you understand how to use and influence culture to create relevance and earn the right to be spoken about.

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Gotcha
Well I check all those boxes!
Thanks again

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Don’t do it. You’ll hate it.

funny

I would do some research on the differences.

obviously they know your background so they know you don’t have that experience.

Thanks
Very helpful

Can you give me an exceptional example of earned media that I would know about. I specialize in CPG, wellness and beauty

Thank you for this link!
Moist is a word that is 💯 banned in the beauty sector. The Meagan work is brilliant. Gave them
An excuse to hack and betray internet etiquette. I am surprised that CeraVe Lotion didn’t make the cut.

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