I didn't know some of the companies were part of the Celsius brand. Here is another company who created their own in-house agency to handle marketing. I'm intrigued by companies that does this rather than going with a big ad agency. Is this a smart marketing decision?
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Tech startup or big tech company? And why?
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It’s absolutely a smart decision. Typical big name marketing agencies just run off a templated format. There’s no real creativity and you’re not really getting your moneys worth there.