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Sales is basically a crash course in human psychology! The biggest lesson I’ve learned is that people buy based on emotion first, then justify with logic-so building genuine trust and connection matters way more than a perfect pitch. Also, listening is your secret weapon; most folks just want to feel heard and understood. If you can tap into what really matters to them, you’re already halfway to closing the deal.
You never know what that person may be going through right then when you call so be mindful of this and show some respect
A lot of sales books I read focus on the psychology part of it. When you are honest it builds trust. If I see an issue or something that isn’t exactly meeting the needs, I will address it and then problem solve with them to figure it out. They value getting the truth and getting to work on what works best for them.
Absolutely, this was a huge realization for me when I got into sales. I think a lot of people have preconceptions about salesman and the sales industry, but at the end of the day, it's just applied psychology. And being a good salesperson is all about understanding what people want and how to help them get what they want.
Sales has taught me more about people than any psych class ever could. Something I learned was eople buy based on emotion first, then justify it with logic. You can have the perfect pitch, but if they don’t feel something (i.e. trust or urgency) it won’t land.
I think a lot of sales comes down to understanding how people make decisions, and taking steps to guide them in the right direction. A problem is that people may have different ways of making decisions, so you need to be perceptive enough to understand what kind of person you're dealing with. And, you have to have the empathy to put yourself in their position and understand what the decision would mean from their perspective. I must say, this all sounds more complicated than it is, as over time you develop an instinct and can make these decisions and take the appropriate action on the fly.