I have a new direct report who’s at producer level and needs a lot of hand holding. I’ve been her manager for 6 months and she has yet to do anything without me telling her. Like at the start of a project she doesn’t immediately meet w creatives, work on costs/budget etc. She’s self described as ‘shy’ but doesn’t take initiative. She needs help responding to emails. I’m just not sure she has IT. Suggestions on how to support her but also help her grow welcome!

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Just coach her and empower her to make decisions - she may be afraid of stepping on toes so is erring on the side of "make no executive decisions".

Be specific with what you feel she can be autonomous on - "take a more initiative" is beyond useless advice whereas "Have you ever built a project budget here before? No? Awesome, let me show you - this is a great way to frame out our priorities early on before we would then meet with the creative team, etc." is targeted and helpful. Show her, then have her do the next one or finish it up

When you're both in meetings, introduce her, talk her up "This is _____, our newest producer. Over the next weeks she'll be onboarding before taking on X,Y,Z - _____ this is our _____ team, who you'll be working closely with driving things once you're up to speed."

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Has any of this been discussed with her already during manager meetings/ check-ins? What about the 90-day review for new hires? (if you’re agency doesn’t have that — it should start it)

To start, all of these concerns need to be out in the open. Someone needs to tell her that being proactive and not waiting to be told what to do is an expectation of her role.

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I’ve tried everything with some coworkers. Guidance, to-do lists, telling them to take the first stab at everything first (because I trust them). Some people are just “doers” and will always need delegating.

As a last resort I’d have a frank talk with her and let her know that this is an area for improvement. If she still doesn’t get it have her come to you with a checklist of things she thinks should be done at the start of a project. This will get her thinking and realizing she knows more than she lets on. Whatever you do do not give her a checklist to follow. Whenever you take the first initiative you take away any incentive/confidence she has in herself to do it herself

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Pass her on to another team

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I recently joined a new company and have a lot of new things to learn. Been here for 2 months and direct line manager goes on hols for a month, asking me to lead on stuff lol! It was scary AF as many projects are high profile, plus I leaned on him quite a lot and didnt take initiative cause i kept second guessing myself. When he left, I had to throw myself into it - either make mistakes and learn or stay idle and have things blow up in my face. Month later and I’m much more comfortable taking the lead - which is essentially what I was hired to do. Long windy road to say that the solution might just be you going on holiday and let your direct report learn how to swim.

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I’ll say that it might be because she/he’s new and doesnt wanna make mistakes so keeps checking with you as assurance and wanting to make sure you’re ok with the output.

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My supervisor chastises me if I do anything remotely on my own without consulting her for any little thing. It's refreshing to see that other managers appreciate initiative and want people to take ownership.

I wonder if she has had similar supervisor experiences in her work history and isn't sure if she can truly take charge. I wish you (and her) well.

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Thank you all! It’s a lot of little things too, like I typically respond to emails of all priority within 12 hours, even just to acknowledge that it’s been received and I’ll follow up. I’m not seeing her do that, do I let it go and let her learn or ask her to respond more on a regular basis

this will depend on the working style & what’s actually helpful. I used to be in a situation when I had a very strict code of what I considered professional and anyone who deviated from that code really bothered me. It took a while to understand that it was just my preference and diff ppl will lead/manage things differently. There isnt just one way to manage client/supplier/partner relationships. If it’s something urgent but she doesnt respond then yes thats a problem. Responding to every email to say you’ll respond is a bit of an overkill in my opinion. If she keeps missing deadlines and ppl keep chasing her for a response then yes it becomes an issue that needs addressing. Ive only ever seen 12hrs response in the customer service line - and even then it’s 24hrs. If your team has an ETA requirement then yes she needs to meet the EtA, if not then it’s just your preference I’m afraid.

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