I have been in digital marketing my whole career. Moving to a new city, I'm seeing many more product marketing positions available. How can I get interviews for these roles when I've had similar experience but without a product marketing title? Thanks in advance!

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Do you have any experience in creating digital assets for a product launch or have you played a part in creating/leading a GTM strategy? I came from a content marketing background, and the product marketing people I spoke to at my company said I needed experience building a product roadmap, product differentiation and GTM strategies.

You might consider getting a certification from Pragmatic or PMA as well.

I took a product management role and picked up those missing skills. I just starting to interview for senior Prod. Mktg roles.

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+1 to pragmatic and pma

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