I love being a copywriter so much, but I’m terrified for the future of this role. How can copywriters pivot their skillset to find a new ish career path? I have very remedial design skills, but a great eye. Any tips?

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Posting as :
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Any of us can be replaced easily. It has been that way for the past 20 years. But for those people who can continue to evolve and fine tune their craft will continue to flourish. Do what you love. Life is too short if you only pick doing things just to survive the very life that you’ll end up hating.

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If this is about AI, I don’t see how design would have a better outlook than copywriting?

I actually think the advertising copywriter’s role will be less affected since the job has expanded far beyond just writing headlines and body copy. Less “conceptual” types of copywriting roles will be more in jeopardy.

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The job is about ideas. Writing is just another tool you use

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Enlist in the robot army.

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Technical writer. UX writer.

For the hell of it, take the free prompt writing class. I think Vanderbilt does it. My boss suggested it to me for fun.

Focus on conceptual thinking, not just copywriting.

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