If Accenture reallocated 1/2 of their annual airport marketing spend to salary increases, we'd easily be one of the highest paid firms.

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I haven't seen the data, but have to think the ROI from the excessive number of ACN billboards at every airport is limited.

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Problem with Accenture is that I though it was competitor to TaylorMade when you kept putting Tiger Woods on its airport marketing stuff.

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Plz

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@A2 Show me the data. I have a hard time believing airport signage drives incremental revenue in excess of the annual spend.

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Yep. I think the airport marketing is brilliant and is a great way to stay in the mind of executives

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@A2 was referring to marketing real estate...other firms aren't advertising anywhere near the rate we are.

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The Oreo sign at JFK is pretty neat

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Yes... But than we won't a lot business.. And you won't have what you even earn today..

Not every piece of marketing can be transformed to tangible data... It's the optics of being a global enterprise is what is achieved when you see Accenture billboards across major airports around the world

If the optics were so critical to business development, why aren't we competing for real estate with Deloitte / Cap / PwC / etc.? I get viability, but buying entire hallways of market space at every airport is overkill.

@op... Cauz it's easier to take off billboards and harder to get rid of real estate assets... + that's not our core business

@A2 whooooooosh

We have shareholders to answer to. Different goals

👆fair argument, but BAH, Huron, Navigant, etc are all publicly held and they aren't painting the walls with firm logos...

None of them are at our scale.

Right but they're also less successful

I miss the surfing elephant ad

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