If an agency mandated certifications, is that a sign of a potential layoff assuming the layoffs are performance-based?

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What kind of certifications? Never heard of that. Like a fork lift operator?

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uh so FB Media Buying Blueprint Cert

If agencies want to be in the good books with FB in terms of relationship building, one of the actions is to have everyone do a FB certification. FB like this because it helps drive sales, so hold it up as an action if agencies want more of a relationship/ point person.

So without any other layoff indicators, no this isn’t a potential sign in my view.

You are right that IF layoffs came, adherence to key agency agendas, that are as clearly measurable as this, may well feed into decisions.

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great thank you! appreciate the input

I say this with love - this logic makes no sense. I wouldn’t stress if I were you. Sounds like they legitimately just… want you to be certified in your field?

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I wish that were the case! But I did read the marketing director's response below

No. It’s a way for some agencies to “brag” their social staff is certified and knowledgeable. I have most of the certifications just because I wanted them, but I felt like they were only 15% useful. If you’re doing the media buying certification, you’ll learn 10000x more just by running campaigns and having a colleague to run questions by. Clients will appreciate that experience more than a piece of paper and having finished some terribly written Meta courses.

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appreciate the perspective! I have been running FB ads for close to 2 years now but yeah they are making everyone get certified for Media Buying blueprint

What kind of certificates do you need as a Social Media Strategist that would improve your performance? I feel like a looming email from HR is more telling than mandatory Hubspot certs

ohhh FB Media Buying Blueprint and they are making everyone get it by August essentially

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