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I went from media to brand strategy. It’s hard. It takes a very compelling answer “why do you want to switch?”, a wealth of self-taught knowledge of brand strategy, and a fair bit of luck
Do you want to be a creative at an ad agency? If so, the one and only way is to create a portfolio of work. You can do this on your own, or check out a portfolio school.
I think this tough.
Play up strategy, commercial understanding and ROI, multi-discipline collaboration, stakeholder management, and multi-channel thinking / understanding. The campaign development gap will be your hardest thing to get over. Maybe look for an in-house agency role that would get you involved in this as a jumping platform.
This may be tough, and it depends how “creative” you want to go. A strong media planner could probably swing into a decent account role if you play up your expertise and organizational and client management skills. It depends a bit on what kind of “media planner” you are.
My cynical answer is to advise you to stay brand side because clients love rotating internal talent with little to no transferable experience to all kinds of positions.
As someone who’s done this though later in my career, my real answer is to try and get to an integrated agency and move into connections strategy, strategy or account role. In depth understanding of media landscape makes you better in all those positions. If you’re junior make the move sooner rather than later even if it’s lateral or temporary step down. Harder to do the further up the ladder you go because there is muscle memory that comes with repeating the foundational building blocks. I’m also assuming you meant you want to get closer to creative process but not necessarily ‘be the creative’ but if that’s the case as others have suggested you’ll need to find a path to building a portfolio.