I’m applying to all 3 MBB firms but I’m noticing that my “why x firm” answers are very similar for each firm. What are some of the key differences between McKinsey, BCG, and Bain that one can bring up in response to this question?

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Biggest difference in the staffing models.

McKinsey - global
BCG - regional
Bain - office based

Just say a reason you like each one

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SC1 do you mind sharing your area of expertise?

BCG: One partner one vote, full of themselves. Focus on custom solutions and bringing the client, at all levels, along on the journey.
McKinsey: Values. Focus isn’t on selling (in fact, talking about “selling,” “sales,” or any related word is forbidden) but on serving the client. Even partners aren’t judged by revenue generated, but on value added to clients / projects interested in having them work on the project (unlike at BCG where partners aren’t charged to clients and it’s all about revenue you bring in.) No branding (no McK swag).
Bain: Firm culture. More collegial and fun. Colleagues really take care of and look out for each other. Local staffing. Strength in PE.

If you can and it’s relevant, talk about the how one firm is stronger in an industry you’re interested in. Read some of the firms’ white papers and talk about how what you read interests you. You could also talk about interest in working with some of the firms non-generalist areas like BCG Digital Ventures, BCG Gamma, McKinsey Global Institute, McKinsey’s QuantumBlack.

(I’ve worked for two of the three)

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I worked for two of the three of MBB. I did a couple of projects with BCG Gamma and pitched some work with BCG DV. You can talk about how the firms having those other units (called ABMs at BCG), and combining generalist and ABMs on teams, lets you bring skills and capabilities that clients are increasingly demanding. For MGI, you can talk about interest in doing a project there where you’re on the forefront of thought leadership.

I have gone through the interview process at all three and never been asked why I want to work there. They know why you want to work there so there is no reason to ask.

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BCG is super keen on positioning itself as being the most innovative (not framework driven). This manifest itself in the “BCG way of doing things” day-to-day.

So rarely have I seen the pyramid principle (MECE structure, hypothesis etc.) being mentioned/used in our daily life. Instead, BCG tackles each problem with customized approach.

Obviously, it must be MECE but it’s something that is kept at the back of mind not as a driving force.

It’s my understanding that both M & B use the principle pretty frequently/deliberately (M uses it religiously). I suspected this for a long time and was finally confirmed to me by an ex-BCG consultant who now works at Bain.

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I disagree btw. I don’t think we’re religious about frameworks. I’ve never used them “religiously”. I think the firms are really much more similar than we think, and clients tell us that.

You won’t get a “why mckinsey” question in a mckinsey interview. Even if you do it won’t be evaluative.

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You will for sure not get why consulting. I do think I got asked about the office in my final round but it was casual banter before, not a formal question

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Same here. I think my current strategy is to have different examples for the points I bring up for each firm. For instance, impact delivery at BCG proven by a recent impactful thing someone at BCG just did. Curious what other strategies there are

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I personally find it especially difficult to argue when transferring to MBB... Any ideas?

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