I’m a Junior Art Director at an agency, been here for 1 year and 9 months. After working and experiencing this role together with my copywriter partners, I have decided that I want to transition into being a copywriter. How should I go about this?

I finished a degree in design, and was a freelance graphic designer and writer for an online editorial site before joining advertising. Any words of advice would be highly appreciated. Thank you.

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If you've got the drive and some skill this should be easier for you than most. As copywriters, the biggest issue starting out is finding someone to design your campaigns. You can do that yourself! Come up with 5 good ones and pop em in a portfolio and you'll be sitting pretty. Also, the ability to think visually isn't something every writer has, you could be wayyyy ahead of the game. Also, once you do the work for your portfolio, talk to your agency, they might be receptive to you switching roles!

likehelpful

Agreed. It sounds like you already have the skills you need. I would make a portfolio and start reaching out.

Get some headlines in your book and start applying for jr copywriter jobs.

I went the other way, from copywriting to art direction. I went back and got my BFA, and I wish I had at least tried to switch before sinking 4 years into a degree.

likehelpful

Yeah for sure you don't need a degree! Good point ACD2

helpful

Create a portfolio, whether it's work you've done or samples you've created. If they like your work, someone will hire you for it.

helpful

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