Is it common to be asked to do a case study as a part of the interview process for strategist level? Specifically, the ask was to pull a competitive analysis for a brand, and based on my understanding, that brand is their direct competitor.

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Case studies were common a few years back. It's about seeing how a candidate thinks and unpacks problems. It's not free spec work. Nowadays, I think it's a little disrespectful for agencies to make candidates jump through hoops. If you really want the job, I would consider playing along.

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A “little”disrespectful? It’s insulting.

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I’ve always had to do case studies, for agencies, consultancies, and even tech companies. Doing a competitive pull, imo, isn’t a terrible ask. I’ve seen companies ask for full specs or live client briefs.

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I’ve not ever had to not do a case study.

It’s not uncommon in consultancies, but I’ve never asked for them in agencies.

I’ve never done a case study.
Very early in my strategy career, I did a couple of unpaid assignments, which were not case studies though. Since these days, I’d never done any assignments and will be okay to do one only if paid.

For the past few years I tell them, sure but I have to present work like this over zoom, and if I’m not a fit I’ll be adding snippets of this case-study to my portfolio.

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