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Unfortunately when the economy starts to tank and AI is being implemented, profit margins and “efficiency” become priority. Saw this in 2008, during Covid, and now a recession. Sadly, advertising and marketing are the first to be gutted in the attempt to demonstrate good form for tackling unnecessary overhead. Also doesn’t help that the agency model is no longer ad viable as it used to be. We are witnessing a consolidation and market correction as brands and agencies are now embracing the freelancer pipeline as the new fractional employee. On-demand work and financial flexibility gives more leverage towards the employer where they control the pay, hence the crappy rates people are getting. I have many colleagues telling that they’re freelance making half of what they used to and that FTE is harder to come by. 🤦♂️ sorry, wish I had better news to share. I’m right there with you hoping that things improve for our industry. Maybe someone else has some good news to share.
Don't feed the negative..but times now for all are trying....we really can't do much at a federal level or make our politicians play nice .it will blow over and I'm praying we seek security we all deserve in today's economy
Hang in therw
Coach
Ok. And then what?