It hurts to pay an influencer my monthly salary for one post.

I manage the influencer budget. I just cut a check to a 22-year-old creator for $8,000 for a TikTok video. That is my entire month’s take-home pay. It’s hard not to feel like I’m in the wrong profession. Anyone else struggle with this?

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Posting as :
works at
You are currently posting as works at

Look at it this way. You’re paying for their time and expertise in the space to “concept”, execute and publish. You’re also paying for their media space (if that’s part of the ask). Their age has nothing to do with this.

helpfulfunny

Yes. Have you? Have you tried doing all those things? Do you have the audience?

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Start your own tik tok channel on the side. Post about something you’re passionate about.

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Right! At this point I might just do it.

Get out. Do it yourself.

Seriously considering it

Yeah, can’t fault a 22-year-old for building a following. You can do it too if you out the working into it.

You’re right. It’s both frustrating and motivating.

Felt this deeply when I was on the agency side cutting five-figure checks to creators while living paycheck to paycheck. Here's what helped reframe it: you're the strategist who knows which creator to pick, how to negotiate the rate, and how to measure if it worked. That's a skill set with longevity—trends change, platforms die, and today's viral creator is gone in two years. Your expertise compounds. That said, if the pay gap is eating at you, it might be time to negotiate a raise or jump to a brand with better comp. You're worth more than you're getting paid.

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