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I kinda don't want to become Group level because those are first on the chopping block. You're pulling down money that makes a difference but you're not senior leadership and therefore dispensable
Exactly.
Sounds reasonable to explain that in an interview or to a manager when the time is right. If someone doesn’t get that, probably a sign that it won’t be a good fit.
Someone who is capable and wants to stay in a role is super valuable. You just need a credible story why that’s the case (so it’s not a question of why this person hasn’t been promoted)
VP is a cash cow title. If you are chilling why aren’t you chilling? Where are you even trying to go?
What ECD1 said. Totally agree. I’ll add, over VP & SVP levels, we all know the roles are slim as you go up the pyramid - a lot of people end up ending careers in advertising for one reason or another at the level you’re at just because of the nature of our industry. Have good reasons why and be the absolute best at your job and you will likely thrive.
It’s not terribly uncommon to find folks in the ad industry who really enjoy one level of the job and stay there. Especially on the creative side.