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Interview for other jobs and get an offer and leave, life is too short
I’m going to stress this approach a lot:
1) Work hard at your job every day
2) Do as much external training
3) Speak and regularly dialogue with members of the ex co if you’re in a holding group - reach out candidly and honestly based on a commonality - people will reply!
4) Learn multiple function and take on extra cross functional tasks if you’re in strategy do some buying, if you’re in trading do some new biz etc. Multiple skills that overlap
5) Read your clients earnings - if you’re not doing this you’re not really serious about understanding clients - this is the lingua franca of business
6) Get close to clients and into closed door meetings - clients will show you what’s under the hood
7) learn measurement especially effectiveness (ad serving is NOT measurement)
8) if you work in a single channel get into a broader role and proactively learn all channels, do the certifications, interview other dept heads, help people
9) Work on new biz, work hard
10) interview every single year ask for 20k more - practice this till you bloody believe it
11) Be nice to everyone and build relationships, strike up random convos with people
12) Do your best
13) Performance reviews are theatre and decisions about promo and pay rises are made for non merit reasons
This only applies to media agencies btw, and take it for what you paid for it $0.00
I was in the same boat and just accepted an offer at an agency giving me a 30% pay increase. If they don’t value you in ways that make you feel seen, go somewhere that will.
You’ve asked twice, so they are clearly aware and haven’t acted. Your only leverage is to get another job.
Welcome to the agency world. Go interview, get offers and get out. Don’t take counter offers, you will always leave eventually.
Not only for your current role but future ones, what have you shown to merit an increase? Can you quantify it? Can you point to specific instances/projects you have done that has bought a measurable improvement in something for the agency or client?
You work in analytics, plenty of demand for that either agency or brand side.
If you have not already, learn data science (big difference from just analytics) consumer behavior, expand your skill set.