Long time agency person, considering joining an in house crisis team at a global company. Wouldn’t be my first time doing crisis work but would be my first time doing exclusively crisis. Can any full-time crisis people give me the good, bad and the ugly of what this would make my life look like? What questions do I need to ask during hiring process to catch red flags? I already work long hours and do constant issues management but this role would pay way more and is in an industry I like.

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Yup, hi there. How many years of experience do you have?

I was dedicated crisis at an agency for nearly 10 years, and oversee reputation management, issues and crisis response in house now (with other experiences scattered in between).

Your quality of life will depend on the in-house culture, team staffing and amount of agency support. In the agency world, like with any other discipline, there are known clients who are dumpster fires and others who are fantastic.

I think, for me, a successful engagement requires a baseline of three things:
- a salary that is enough to also support outsourcing pieces of my life and allowing for recovery if and when crises spike, especially for extended durations of time (Eg, last minute vacation flights, meal service, house cleaner, etc)
- a support structure in place so you are not the ONLY communicator on crisis; being alone on an island is a fast track to burnout. Ideally, you’d have a team supporting you, and perhaps a rotation for on call so that you aren’t constantly the one on point (it gets really old after a few years), or a very strong agency partner team who can help shoulder that burden.
- an in house culture where your leader has your back and ensures comms has a seat at the table and is respected. There is nothing worse than being kept in the dark on critical matters until it’s too late and you’re left constantly playing catch up. it’s exhausting and morale killing.

Happy to DM further if you’d like / have other specific questions.

likesmarthelpful

Absolutely. Based on your level, def probe if you’ll share responsibility with anyone so when you are on vacation or working for the 8th weekend in a row, someone can cover for you to give you dedicated time off too. Only solo forever and always is a problem.

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Heyyyyyyyy. In house now in a crisis role, came from Edelman’s crisis and risk practice. Agree with D1’s points on needing a support structure and a seat at the table to be successful in this role. On interview questions I would probe hard into the reason they want a crisis person now and what the expectation is for the company to proactively engage in “social crises” (gun violence, etc.). Also ask about what internal career progression looks like coming out of this more niche role. Overall I’ve been surprised by how varied and exciting my in house role has felt compared to agency life. I’m happy and I almost never work weekends 😊 Biggest con is having to explain what’s truly a crisis over and over again to other parts of the company. I miss when I was at an agency working exclusively with comms and legal on the client side.

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E1, me too!

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