My partner and I created a Spec ad (more of a PSA) about online abuse last week because we were bored at work and most of our clients kill the good ideas. I don’t want to just keep the work in a folder somewhere, it would be great to share it. Any awards/shows we could enter with it if the work has no actual client and we prefer to leave our agency out of it?

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Find an actual organization related to the PSA and drop them in the ad. Then see if they’ll run it on their socials.

likehelpful

I would post it on LinkedIn/socials and also put it in your book if it can live as its own thing without any kind of client attached... Unless you have a connection with a non-profit somewhere, it might be more trouble than it’s worth to get an outside org involved IMO.

I’ve seen people’s side projects get shortlisted/win at the Webby’s, and from what I’ve heard, it’s possible to get press for something just by cold emailing relevant publications about your project.

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This is partially how Liquid Death started. Some agency dudes sitting on a bunch of shelved ideas that were killed by clients. They took their favorite ones to create the launch campaign/s for liquid death, which is now dominating the water market. Maybe do your own thing in a stagnant market?

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