My teams are told we have to work with out Engagement Strategy folks but no one knows what they really do. They just spend money doing god knows what and come back with insights like “because of covid people are using cash less”

Any suggestions??

funnylike
Posting as :
works at
You are currently posting as works at

Ask for measurable data instead of anecdotal information. It’s their job to figure it out.

like

I really can’t help other than to say, grow a thick skin so you can shrug off when they dismiss you as a pencil-pushing account jockey while dismissing your ideas. And remember to learn something and be appreciative when they have good insights. I used to get really fed up with the attitude I got (or perceived that I got) from people in strategy until I just… stopped and realized I probably do a lot that irritates them too.

But I am chortling in understanding at your post. I do not want to dismiss your pain by any means!

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