One of my weaknesses is asking for a referral. My clients offer and I gladly accept, but I feel I could increase the referral number by making more of an effort to proactively ask. How do you ask?

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Posting as :
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When you’ve really got it you don’t have to ask. Your clients become your disciples and bring people to you.

likeuplifting

Building on the great responses you've already gotten, I've also found if you can ask for "introductions" vs referrals, it tends to remove quite a bit of the perceived pressure in both sides:
- Will they be interested?
- Do they have money?
- Do they already have an Advisor?, etc.

Asking for an introduction puts all that discovery stuff on you.
Simply let your top clients know how much you enjoy working with them and ask if they know of anyone else, like themselves, who may "be retiring soon", or "had a life event in their family like you did", or "recently changed jobs"? Describe a scenario with which they can immediately think of someone. If they say, "Yes, there is." Ask them, "Would they be someone you'd feel comfortable introducing me to - over lunch, over a cup of coffee, over a round of golf, etc.? (You pick the venue)
If they say "no", you just got a reading on your client relationship and there's more rapport building to do.

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“Referrals, The Professional Way” by Frank Maselli is an excellent book. I’ve found it very helpful.

likehelpful

It’s a lot easier than people think. Think of how your accountant asks you for a referral. If he would say do you know any advisors that should work with me you’d feel uncomfortable because you have to figure out who to refer to him. If he were to say oh you work for x firm in y office, bob works there too do you know him? Can you introduce us? Let’s all get coffee together. You’d feel comfortable because the decision has been taken out of your hands. Works every time for me

likehelpful

I agree with WMA. I also let my clients know that, as part of my service to them, I would be happy to meet with their good friends and/or family to offer the type of planning services my client values.
That way I am offering a service and doing a favor for my client and not asking them to do a favor for me

likesmarthelpful

The book “Endless Referrals” by Bob Burg. The best!

likeupliftinghelpful

The most important part is training your clients to give you referrals who meet your ideal client criteria.

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I find asking for the referral makes my client uncomfortable. Too much perceived pressure ....
I don't ask but I provide brochures and advertising so that it is likely their friends will know I'm their advisor. Then some clients love to tell people about me... when I get a referral from the them I am effusive in my thanks...

helpful

You don't need to shake the client down for referrals, wrap up the appointment by telling them who your ideal client is, and ask them who comes to mind that might fit that profile, if they aren't sure or seem a little uncomfortable, give them a comfortable out by giving them a few business cards and saying "Well if anyone does come to mind later on, I'd appreciate you keeping me in mind."

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