Other than Rethink and Zulu, where should I try to work if I want to keep progressing in my career?

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Somewhere not in advertising.

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Consulting! It’s awesome.
Solopreneurship/Freelance is good too.

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FCB has been making good work consistently over these past years. There’s some talented strategists here.

I think Gut might turn around with the new CCO.

But this is seen through a creative lense.

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I have a similar feeling on GUT

Are we still grouping ZAK with rethink?

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We’re definitely not at Rethinks level, but we’re still winning business and have very talented people running things. You’ll learn a lot here.

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Plenty of good agencies to do decent strategy work at. If you want to grow and command big money in the future, try to get on large difficult accounts and get experience navigating that.

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Rethink, Zulu and BHLA I’d say are places you know you’ll grow and do good work. Other places that are coming up but not at that level:

Courage but there’s a lot of baggage with the partners
GUT with Max could be good
McCann with Ian could be good
Cossette with the new CCO could be good

Everywhere else is in a weird state imo.

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I’ve worked with him in the past. Awesome guy. But no, not head of planning.

Dentsu?

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I think it depends on what you mean by progressing your career. 1) awards? 2) fundamentals? 3) running a large complex piece of business 4) juggling many smaller accounts. There are lots of versions of growth so thinking about which one you want to lean into maybe help decide which agency is right for you

Titles and money

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