So I have an idea focusing on LGBTQ healthcare which fits perfectly into the new platform of my client. It could genuinely do a lot of good for some of our most marginalized, except the client background with the community is *less than glowing*. I’m confident the concept is stellar, but am finding I’m nervous to even bring it up because of my client’s history. Thoughts?

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Be fearless. Sounds like you have a real potential win-win on your hands. Plus, how can you help your client move the needle with the LGBT audience without putting forward brave ideas like yours that might help to change the way they are percieved? And in turn - the client may end up valuing a new target audience and possibly getting motivated to do more work like it? Best of all sounds like a lot of ACTUAL good will come out of it!

Worst thing they can say is no and you are back to Monday Jan 10, late evening - with a damn good idea.

Pulling for you!

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I agree! Be prepared for the initial reaction, but your confidence and passion behind this concept will make people pay attention. Acknowledge the past and their commitment to make it right. I can’t wait to hear more ❤️🤗🙏🏾

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Additional Posts in LGBTQ+ in Advertising

Happy Pride! Wondering: we have an unique POV in life. Have you used your identity to help land you a gig? How so?

Just wanted to say, as a guy in my mid-20’s, cheers to all the 30-40+ y/o LGBTQIA+ folks here—I know we roll our eyes at the performative rainbows on everything now, but you folks made this possible for the rest of us—you fought for acceptance, for our rights, and you made it through the struggle so people my age don’t have the same weight to carry, so we don’t have to be as afraid.
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