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I suppose they have to change the person at the top, as Wall Street will want to see changes. And the announcement seemed to stabilize the stock price. The problem is that the situation they've put themselves in, being portrayed as union busters, isn't easy to fix, and a person at the top probably can't change it any time soon.

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To your point about them being portrayed as union busters, I doubt the new CEO is also for unions which means that likely won't solve anything from an optics front.

Chipotle has just seemed average to me for the last decade— the concept of chipotle has had very little innovation in their menu, advertising or stores. Starbucks customers expect a lot of razzle dazzle, constant changing of menus and utilize the dining space way differently than chipotle does. It will be interesting to see how he handles this, I think a Starbucks CEO has a much larger audience, more eyes on it and much higher expectations than the chipotle customer base does.

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@C1 Yea that's what I feel like overall sentiment from the public has been. I'm not sure what made Starbucks specifically pick him as their new CEO so will have to see what if any changes comes from this decision

To me it reads purely as a move to show change so analysts will see some action being taken to right their course. Im not sure what he will specifically bring to the table, but perhaps there are some key experiences they hope to leverage?

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Yea that seems like it. I'm not too familiar with this new person's stances and actions but feel like it might not differ much from your typical corporate CEO so it might just have a short term positive lift on stock price

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