Trying again: has anyone switched from a marketing/ brand consultancy (like prophet) to agency side? Wondering differences etc—

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I have worked mostly in branding/design agencies and recently did a stint in an ad agency. Good differences (for me): agency work gets in the world faster and with more consideration for media and targeted comms. And you get credit for your work as an individual and agency much more. Most brand work is uncredited so less focus on campaigns/awards. Bad differences (again, for me): agency work at least at a big agency is still very comms-focused with some view toward UX and experience strategy. But in the right consultancy/brand agency/design studio you can touch business/brand strategy, org design, innovation, employee engagement, UX, visual design, etc. I like working with designers and liked the process of making ads less. There were cultural differences for me, too. Branding agencies/consultancies strike me as a little less cynical. Reading Fishbowl seems to confirm that. One person’s view! Fun people and good work to be had on both sides.

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