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Repeat after me - Market Adjustment

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Kearney has heavy focus on Sourcing.
LEK - M&A & Strategy
In general, there aren't too many points of differentiations as the Aussie market is pretty small and skewed to a few main industries.
Below are the key areas that comes to mind- not MECE for sure
MBB - gov, banks / FI - top end of town, FMCG, airlines (i.e. Qantas and virgin)
LEK - DD, healthcare, land transport, airports
Kearney - banks and FI on the smaller end of town
S& - land transport
OW - risk