What are each of MBB and the Tier 2 firms (S&, Kearney, OW, LEK etc) known for in the ANZ market? What type of projects do they mostly do and in which industries? Any other major differentiating factors (e.g. culture, staffing models)?

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Kearney has heavy focus on Sourcing.

LEK - M&A & Strategy

In general, there aren't too many points of differentiations as the Aussie market is pretty small and skewed to a few main industries.

Below are the key areas that comes to mind- not MECE for sure

MBB - gov, banks / FI - top end of town, FMCG, airlines (i.e. Qantas and virgin)
LEK - DD, healthcare, land transport, airports
Kearney - banks and FI on the smaller end of town
S& - land transport
OW - risk

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