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Why do CDs fall into complacency so easily?
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Hi fishes! I volunteer with The Art of Good, a creative collective helping small businesses affected by the pandemic. They are seeking a little help from a media professional. Need an SEM POV for a small business looking to change their name and relaunch their brand. This is non-paid. More about giving back while in-between gigs. :) If you can help out or want to learn more, please reach out to me via LinkedIN. Thank you!! www.linkedin.com/in/karenkohn/
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“This is incredible, we think it’s a great year 2 idea”
lmao
Pro
Racist Casting Notes
Pro
The opposite of that skit.
Having amnesia and completely changing their mind about agreed upon deliverables every time you talk to them….then blaming the agency when they aren’t hitting their go live dates.
THIS ONE. OH MY GOD.
Crickets all week, finally feedback Friday at 4:57pm, need revisions by Monday 9am.
Every. Single. Time.
Shares the thing another brand did that they love and is basically the same thing as something you pitched them and they killed three months ago.
Kevin, the juice isn’t worth the squeeze. You better circle back once you’ve pressured tested some outside the box action items. I suggest you brainstorm some thought starters in the AM because I need to huddle up with my team before COB to war game how we’ll go to market in Q3 right before the conference call EOD with all the stakeholders. Please let me know ASAP if we to need to RFP any vendors. I can’t go to my CFO with this unless you’ve triple bid and got everything in writing so that there is a clear paper trail. CYA, Kev. CYA.
Brilliant
Make the logo bigger
BIGGER!!!
“It’s a small social shoot, we need to stay agile.”
Proceeds to demand video village for 12+ agency and client staff attending.
Dealing with this right now!
Chief
“We want our spot to be like Apple’s ‘Here’s To The Crazy Ones.’”
Pro
And your client is Spectrum Cable…
Me: I’ll try but it’s going to be tricky to turn that 75 word brief into a compelling 10 word headline.
Client: Well, you’re the writer.
Chief
“The client LOVES it. They just want to change… [insert laundry list to create an entirely different ad].”
It's too dark and no one is smiling enough.
That all creatives think clients are dumb
It takes a truly stupid person to pay for an MBA.
It’s your mess to clean up when they waste 2 weeks of time swatting ideas down after sending a brief that asks for the world…and they change their minds at the end.
“We like both options. Can you combine the two into one?” Even worse when, “We like this about Option A, but not that. We like some of that about B. And we really like this about C. Come back with something that reflects the best of each option.”
Ugh these responses make me question whether to jump back into the pool.