What are your day-to day tasks as an ACD? I feel like I’m still doing the same tasks as a SrAD and need more guidance/support in my role but would like examples of what others experience is like.

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Posting as :
works at
You are currently posting as works at

General Evolution:

Post Photo
likefunny

Pretty accurate seeing as they are all males

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I didn’t like being an ACD- managing others was something I was ill prepared for at the time. Budgeting, having to give a PIP, sat in on firing a cw... I lasted a little over a year. Now check the title. It wasn’t a step back for me, it was a step that felt better suited to me. I may be better at mentoring now with age and exp

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Did we just become best friends?!

I can’t speak for most agencies, but there is no difference in roles at my office. Enjoy the pay bump!

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I’ve leaned more on the AD side as well as more on the CD as an ACD. It’s changed depending on the shop I was at. Hang in there. Try to find mentors at your agency. Personally, I think ACD is the hardest of all the creative hats. If you make it out alive, it's definitely worth it.

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A lot of good agencies have gotten rid of the ACD title. It’s pretty meaningless. At this stage you should be helping to run a single account day to day while also churning out the creative. Basically the same as a Sr AD/CW

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Thanks for all the input, confirms my feelings of the role being a glorified SrAD.

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I am beyond stuck in my first 1.5 years of my career.

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Going in-house full-time ✌🏻

likeupliftinghelpful

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