What is it like to work at a really small agency (less than 10 people)? Wondering about benefits and drawbacks since I’ve only worked at big agencies

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At its best, it feels like a family. People with a common goal working towards a shared vision. At its worst, it also feels like a family. They don’t understand you, and you think you know better (maybe you do) but at the end of the day dads getting his way.

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100%. Everything becomes personal really fast at small shops.

it's too personal when you want to leave

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Kinda dangerous, too. If you lose one account, it could be the end of the agency

likeuplifting

If the agency is not in a larger city, and the people have never worked in larger agencies on larger clients, then be prepared for parochial thinking and colleagues less open to and accepting of ideas beyond their more limited frame of reference.

likehelpful

Benefits and salary are limited, work is usually focused on regional clients, it’s much harder for a small shop to land a big brand. And everything is ridiculously personal. Don’t do it. It sucks. The only benefit of a small shop if if you’re just starting out. Chances are you’ll have more opportunities to do different kinds of work, but if you’re established there’s zero point imo

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You wear a lot of hats.

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Working at a small agency, your faults and issues will show and become apparent quickly, but you may have more time to work on those and strengthen them if willing. You will most likely be asked to do more then you might in a larger company. in other words multiple skillsets are beneficial in smaller agencies. You may be more connected with clients, vendors, other collaborators etc.

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Agree with this. It’s hard to hide in a small agency.

It’s important to know WHO is at the head of this 1-10 person agency. If it’s the likes of Anselmo Ramos then it’s likely to be good.

I worked at one and what a lot of people said was valid (from my own experience).

My CD/Owner is unknown to the industry but I admire he recognized creativity and strived for it. Unfortunately:

• I started as an unpaid intern and was then started as a Jr at $12/hr in Florida

• No health benefits. We had a water cooler and a coffee maker.

• I came to realize a lot of the accounts we had were friends of his or connections, which isn’t bad, but it’s not like people came seeking us out because they saw amazing work we did for another client.

• A big hospital was our one account but we weren’t their AOR. When they gave all their work to the other agency, that was the end of us. Thankfully, the owner was able to get back on his feet a year later and reopen, but he essentially ran the business by himself as he worked to pick up the pieces.

• This is my personal situation, but a lot fell on me. It helped me grow and I learned a lot, but I wish there were more people to learn from. Our copywriter, our social guy, and web developer were all contracted. They worked from home and came in when needed. Other than that, it was an office manager, account exec and occasionally an intern I’d train and then we’d tell them we can’t afford them.

These can be the bad but I enjoyed our tight-knit group. I’d say it was a good experience breaking into the industry, but I don’t know if I’d be able to go back into it unless, as mentioned earlier, the leader was someone I know can grow the company.

We were like family. We’d have inside-jokes, Halloween dress up and photo shoot was fun, we shot a holiday video I was the star of, did lunch outings, and had a good time while it lasted. Great 1-1/2 year of my life despite the bad.

likehelpful

no research tools and you have to rely on data from reps

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yes to both of the above

Ain’t no one answer - just as there’s no right answer about whether it’s going to be plus or minus at a big shop. I’m with AD1 and CD2 about the people making huge difference; but I’d add that the ambition of the shop (are they aiming high) and ability to get shit done are equally up there (to me, it’s only a good day if good work is going out the door—everything else is secondary). But I will say one advantage of small, per CD1, is that you DO wear a lot of hats and if you’re ever planning to own your own (or rise to a very senior level elsewhere), the knowledge you’ll gain about other parts of the puzzle palace will be invaluable.

likehelpful

Small agencies often give you opportunities to work on a diverse set of projects. They are good for someone who wants to expand their opportunities and to get exposed to different types of work. Small agencies are bad for someone who wants structured work and who doesn’t want to problem solve. If you want to work hard and prove you can solve for business challenges then small agencies are good places to work. If you want to have the same repetitive tasks go to a big agency. Certainly seniority is a factor too. The more senior you are at a big agency the more business challenges you’ll be asked to solve for.

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As AD2 said, it’s all about the people. If you’d be working with someone you admire and think that it’s a shop you can help grow it’s a great experience. One that helps you grow and understand every part of the business. No one gets to hide behind not being in the room where decisions are made. Good work can be easier to get through because there’s not rounds and rounds of internal changes that tear it apart. DM me if you want to know more

smart

If it’s a start up with people with a good reputation in the industry, then worth doing I think.

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Don’t do it if you have anyone who is financially dependent on you. It’s high risk but high reward in experience and connections. Also all depends on the owner.

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Agree and it would be a privately held company with no accountability which is extremely risky/volitile. I'd ve very careful. Stay away from all small agencies involved with private equity firms too.

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You will probably have zero resources. I worked at a startup agency in NYC several years ago and we had to print all of our pitch materials at the 24h FedEx Kinkos. Took 3 years (and tripling our headcount) to get a 401k. But since it was so small I got to work on everything and got some incredible experience. The people were cool and I made great friends there. You definitely need to drink the koolaid to not be miserable.

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this is very accurate

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It’s yucky. I’m trying to get out.

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