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I think it’s more about how you can use it to move faster.
That's a good question. I've been skeptical of the AI hype, but we're getting to the point where it can't be ignored any longer. I've been thinking of taking Google's AI Essentials course in the spring, and proceeding from there. I assume it won't matter so much which tools one uses, but proficiency in using them might matter.
It's more important that you start a habit of keeping up with the latest and greatest since the tools being used change so rapidly
I’m seeing a lot of expectation around being decent with AI copy tools, image tools, and maybe something for analytics or testing. Knowing even 2–3 well seems like it could really help right now.