What should I do with my AMEX points, to maximize value? Gift cards, Starwood points...?

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Travel gets the most ROI

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Link to uber

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Travel

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Send them to a frequent flyer account for redemption, ideally international premium cabin. Beware the fuel surcharges on BA flight redemptions.

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^ lol don't do that..

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Groupon. Giftcards.

Just basic AMEX gift cards?

Actual Groupon giftcards. They are great and you get much more for your money.

So assuming you don't care about business/ first flights and just want to fly coach as cheap as possible, is travel still the best? Or is it gift card?

Gift card is 1cpp. Amex gift cards generally less. Believe Amazon is either .7 or.8. As others have said, best value is transfer to one of Amex's travel partners.

Cuz I've been spending mine all on Zappos.com giftcards

Airbnb gift cards when they come back out again. Airbnb being better value than hotels in the first place

It's 1cpp. Has seemed like a good deal. I buy myself shoes sometimes, it mostly my wife, and sometimes gifts. Shoes on shoes

Travel for sure. Same 1 cent per point nominal value but you also earn elite miles and redeemable miles on whatever airline

I'd say the travel is still the best deal. As E3 pointed out you'll earn back a portion of the miles as these count as revenue tickets.

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